Missions lead to the good life, but too many of us do not know or cannot articulate our mission;  nor do we align our personal mission  with what has proved across the ages to be The Mission and not an Impossible Mission.

Mission Impossibe poster

Going for the good, not the goal is Mission Possible.

My newest book, Know Your Mission So You Can Reach Your Goals, has been published on Amazon as an eBook.  This is possibly the most important book I have written. I hope you buy it; it can be  life-changing.

Here is a taste:

As many have said, and as Ralph Waldo Emerson is thought to have said first,  “The journey is the destination.”

We should not postpone the joy of the now for a distant goal. Still, goals matter, and having the right goal increases the odds you will get where you want to go. Many of us don’t put much thought into setting goals. We might speak of wanting to do this or that, but far too many don’t take goal setting seriously. Take planning a vacation as an example. That is one area where people make careful plans. Most of us want to enjoy our vacations and we are highly motivated to plan them carefully. We plan where we want to go, how we are going to get there, and what we will do when we arrive. Too often, however, many of us plan for 14 days but just live the remaining ones. Not wise.

As Denis Waitley, noted American productivity coach, points out, “The reason most people never reach their goals is that they don’t define them, learn about them, or even seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.”

Setting the right goals keeps you in charge. The more carefully you set your goals the greater the possibility that at the end of your life you will be able to say “I did it my way” as opposed to asking “Is that all there is ?”


Goals matter, but Waitely and the majority of coaches leave  out aligning goals with a broader mission.  Right goals start with knowing what matters most to you AND what matters most generally.  Both most align. You are clear about what matters most when you can articulate your mission in one or two sentences and in a way that resonates with The Mission.

Do you know your mission? Do you know The Mission?  If not  think about buying my newest eBook.  As an eBook, it costs less than a Baskin and Robbins Hot Fudge Sunday and will nourish your soul, not just your body.


I don’t often make promises, but I do promise if you buy this one, read, and follow the path I’ve laid down, you will live the good life.  This might just be the smartest $2.99 you will spend. 

Stay strong, I work at it constantly and the older I am lucky enough to become, the more I have to practice every one of my emotional fitness skills.

For all your efforts to share and care, thank you.  You make a difference in my life and I am sure in many other lives.



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